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Invicta wildlife fund is a UK based charity founded by 30 South CEO Richie. Invicta wildlife fund supports endangered wildlife populations in Africa through effective and unique fundraising methods such as African Wildlife Art, an initiative that recruits world class artists to donate their work, which is then sold on the platform and the proceeds go directly to conservation projects.  

30 South runs all of our large and specialist conservation projects through the Invicta Wildlife Fund.