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At 30 South Eyewear, we are committed to maintaining the trust and confidence of our visitors to our web site. In particular, we want you to know that 30 South Eyewear is not in the business of selling, renting or trading email lists with other companies and businesses for marketing purposes. We just don’t do that sort of thing.

However, during your interaction with our website some data may be collected. Below is our attempt to be as concise and as transparent as possible about this data.

Who We Are

We are 30 South Eyewear and we trade under the name “30 South”.

Types of Data We Collect

On our website you may provide us with personal information in the following circumstances:

When you fill in a contact form:

This information will be stored in the backend of our website and a copy will be sent to

We use this information for the sole purpose of responding to your request.

When you order a pair of sunglasses:

This information will be stored in the backend of our website and a copy will be sent to as well as to your email address.

We use this information for the sole purpose of fulfilling your order.

Ordering a pair of sunglasses is a purchase so you will be required to provide credit/debit card details. This is processed and stored securely by Stripe or PayPal, our payment gateways, and we do not have access to your details.

When you use our Live Chat:

It is difficult to be exact, but it is important to highlight that during a live chat it is possible that you may disclose further information that may also be deemed personal.

We use this information for the sole purpose of responding to your request.

This information will be stored securely in Facebook via the Messenger platform and will be accessible to us via our Facebook Page.

Use of Cookies

When you first arrive on our website you will be asked if you accept cookies.

Cookies are small files saved to the user’s hard drive or web browser that store information about the user.

Our website uses third-party cookies, specifically Google Analytics and the Facebook Pixel.

These cookies log data such as approximate geographical location, device, internet browser, pages visited on our website and for how long.

None of this information personally identifies you to us, you are simply a metric on a statistics dashboard.

We use this information for two purposes:

To be precise, based on your interaction with our website you may see tailored adverts in the following circumstances:

We may use the information in Google Analytics to advertise to you on other websites via the Google AdWords advertising platform.

We may use the information in Facebook to advertise to you on Facebook’s website, app and partner websites using Facebook’s advertising platform.

Disabling cookies via the preferences on your web browser will prevent the tracking of your visit to our website. You can also delete any cookies that are stored on your computer.

If would like to generally opt-out of your data being used for behavioural remarketing, you may find the following tool useful:

To find out more about cookies in general, and how to manage and delete them, visit:

If you do not wish to accept cookies from our website, please leave this site immediately and delete and block all cookies from this site. Your continued usage of this website will be taken as consent that you accept our usage of cookies.

Other data we may collect

We use Cloudflare within our website for security, performance and analytic purposes. Cloudflare and other firewall software used in the service of the website may log your IP address for security purposes.

Google Analytics may also record your device’s IP address.

This information is not used to personally identify you.

How long is your personal information kept?

We retain your purchase information (whether via our website backend or via e-mail) for a maximum of 6 years in order to comply with accountancy rules.

Non-purchase communications such as contact forms to our email inbox or live chats that disclose personal information will be routinely purged once a quarter.

Access to your personal information

You are entitled to view, amend, or delete the personal information that we hold.

Email your request to Richard McEnery at

We will endeavour to respond within the legal limits of 40 days.

Changes to our privacy policy

We will review our privacy statement regularly and will update it from time to time. Any material changes will be highlighted on our website and via our social media channels.